Abstract: Aiming at stimulating the consumption market vitality of green and low-carbon supply chain products, taking green household appliances as an example, a tripartite evolutionary game model of government, household appliance enterprises and consumers is constructed to analyze the stability of strategies. The system dynamics method is used and combined with actual data of household appliance industry to simulate the changes of strategy, verify the stable evolution path, and analyze the specific influencing factors. The research results show that government strategy is affected by household appliance enterprises, household appliance enterprises strategy by consumers, and consumers strategy by both; when the low-carbon cost of household appliance enterprises is less than the income and the low-carbon price difference is less than the environmental protection effect of low-carbon consumption, tripartite participators have the only evolutionary stable strategy (0,1,1), that is, government does not need to supervise, household appliance enterprises actively provide green appliances, and consumers actively choose low-carbon consumption; the price difference rate of green and low-carbon products should be lower than consum-ers' low-carbon premium payment rate of 27.3%, and the environmental protection effect of low green preference consumers needs to be improved by joint efforts.

Key words: low-carbon supply chain, market vitality stimulation, tripartite participators, evolutionary game, system dynamics (SD)