Abstract: The community health service center mainly provides comprehensive preventive healthcare services. It not only saves medical resources, but also satisfies residents' needs for healthcare. Effective prevention can improve the quality of life for residents. The operation strategy of this kind of service is explored from the perspective of appointment, the revenue of the operator analyzed, considering the situation that residents will cancel the appointment and no-shows comprehensively, establishing the revenue model, giving the solution method, and solving the dynamic operation scheme under different parameter settings by a numerical simulation. The results of numerical simulation analysis show that in the case of no-shows, the operator will preferentially allocate more service capacity to the reserved residents, and there are optimal appointment plans that can be selected under different probabilities of no-shows. When considering the cancellation of appointments and no-shows at the same time, the operator can improve the satisfaction and participation of residents by adjusting the unit price of the service appropriately, and provide theoretical basis and practical reference for the subsequent establishment of an operation appointment system for such services.

Key words: community health service center, preventive healthcare services, appointment, cancellation of appointment, no-shows