基于博弈论的两级逆向供应链定价策略研究

doi:10.3969/j.issn.1007-7375.2020.03.006

工业工程 ›› 2020, Vol. 23 ›› Issue (3): 45-50,58.doi: 10.3969/j.issn.1007-7375.2020.03.006

基于博弈论的两级逆向供应链定价策略研究

石永强, 王佳欣, 张智勇

华南理工大学经济与贸易学院，广东广州 510006

收稿日期:2019-07-01 发布日期:2020-07-04
作者简介:石永强(1975-)，男，山东省人，副教授，博士后，主要研究方向为港口管理、物流金融、物流优化
基金资助:
国家自然科学基金资助项目(71572058)；教育部人文社会科学青年基金资助项目(15YJC630109)

Pricing Strategy Based on Game Theory for Two-Stage Reverse Supply Chain

SHI Yongqiang, WANG Jiaxin, ZHANG Zhiyong

School of Economics and Commerce, South China University of Technology, Guangzhou 510006, China

Received:2019-07-01 Published:2020-07-04

摘要/Abstract

摘要： 基于博弈论的思想，针对现实中的制造商委托零售商回收废旧产品以再次加工的逆向供应链定价问题展开研究。首先分别构建了制造商主导的Stackelberg博弈分散式定价模型以及合作博弈的集中定价模型，通过推导得到一些推论，从理论上证明了合作博弈能够给供应链带来更多利润，同时也能让消费者获益。针对合作博弈模型，设计了分配方案来实现合作利润的分配以满足所有供应链成员的要求。最后通过数例计算验证了推论的正确性。

关键词: 定价, 逆向物流, Stackelberg博弈, 收益分配

Abstract: Based on the idea of game theory, the pricing problem of reverse supply chain in which the manufacturer entrusts the retailer to recycle the waste products for reprocessing is studied. First, a Stackelberg game model of decentralized pricing and a centralized pricing model of the cooperative game are respectively constructed, and some deductions are derived from the formula deduction. It is proved theoretically that the cooperative game can bring more profits to the supply chain and can also benefit the consumers. In addition, for the cooperative game model, a distribution scheme is designed to achieve the distribution of cooperative profits to meet the requirements of all supply chain members. Finally, several examples are given to verify the correctness of the inference.

Key words: pricing, reverse logistics, Stackelberg game, profit distribution

中图分类号:

F272

石永强, 王佳欣, 张智勇. 基于博弈论的两级逆向供应链定价策略研究[J]. 工业工程, 2020, 23(3): 45-50,58.

SHI Yongqiang, WANG Jiaxin, ZHANG Zhiyong. Pricing Strategy Based on Game Theory for Two-Stage Reverse Supply Chain[J]. Industrial Engineering Journal, 2020, 23(3): 45-50,58.

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基于博弈论的两级逆向供应链定价策略研究

Pricing Strategy Based on Game Theory for Two-Stage Reverse Supply Chain

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