非对称信息下考虑政府补贴的绿色供应链博弈模型

doi:10.3969/j.issn.1007-7375.2020.04.006

摘要/Abstract

摘要： 考查由1个生产商和1个零售商构成的两级绿色供应链系统，绿色产品的市场需求由产品价格和产品绿色度共同决定。假设消费者对绿色产品的偏好程度是非对称信息，生产商无法准确预测消费者的绿色偏好。构建3种不同情形下的博弈模型，得到3种情形下的批发价、产品绿色度、零售价、生产商利润和零售商利润的最优解。比较分析3种情形下最优解的不同变化，并分析消费者的绿色偏好程度对最优决策和利润产生的不同影响。

关键词: 非对称信息, 绿色供应链, 绿色偏好, 补贴机制, 绿色度水平

Abstract: A two-level green supply chain system which consists of one leader manufacturer and one follower retailer is considered. The market demand of green products mainly is impacted by the price and the product green degree level. Assuming that consumer's preference for green products is asymmetric information,the manufacturer cannot accurately predict consumer's green preference. Based on above analysis, game models are built under three different situations and the optimal solution is obtained for the wholesale price, product greenness, retailing price, manufacturer and retailer's profit under three different conditions. The different changes of the optimal solution are compared and analyzed under three different situations and the different impact of consumers' green preference on the optimal decision and profit analyzed. The result shows that (1) the government subsidy mechanism can not only greatly improve the green degree of products, but also increase the manufacturer and retailers' profit; (2) regardless of consumers' green preference, government subsidies for unit products are negatively correlated with the wholesale price of green products while positively correlated with the greenness level of green products; (3) when consumers' preference for green products is low, the profit of manufacturers in RG decision model is higher than that in MG decision model.

Key words: asymmetric information, green supply chain, green preference, subsidy mechanism, green degree level

中图分类号:

F275

苑希港, 张晓青. 非对称信息下考虑政府补贴的绿色供应链博弈模型[J]. 工业工程, 2020, 23(4): 43-52.

YUAN Xigang, ZHANG Xiaoqing. Game Model in Green Supply Chain Considering the Government Subsidy Mechanism under Asymmetric Information[J]. Industrial Engineering Journal, 2020, 23(4): 43-52.

参考文献

[1] SWAMI S, SHAH J. Channel coordination in green supply chain management[J]. Journal of Operational Research Society, 2013, 64(2): 336-351
[2] LAARI S, TOYLI J, OJALA L. Supply chain perspective on competitive strategies and green supply chain management strategies[J]. Journal of Cleaner Production, 2017, 141(3): 1303-1315
[3] 曹柬, 吴晓波, 周根贵. 基于产品效用异质性的绿色供应链协调策略[J]. 计算机集成制造系统, 2011, 17(6): 1279-1286
CAO Jian, WU Xiaobo, ZHOU Gengui. The green supply chain coordination strategy based on product utility heterogeneity[J]. Computer Integrated Manufacturing System, 2011, 17(6): 1279-1286
[4] 郭春香, 李旭升, 郭耀煌. 社会责任环境下供应链的协作与利润分享策略研究[J]. 管理工程学报, 2011, 25(2): 13-19
GUO Chunxiang, LI Xusheng, GUO Yaohuang. Research on supply chain collaboration and profit sharing strategy under social responsibility environment[J]. Journal of Management Engineering, 2011, 25(2): 13-19
[5] 何华, 马常松, 吴忠和. 碳限额与交易政策下考虑绿色技术投入的定价策略研究[J]. 中国管理科学, 2016, 24(5): 74-83
HE Hua, MA Changsong, WU Zhonghe. Research on pricing strategy considering green technology input under carbon cap and trade policy[J]. Journal of Chinese Management Science, 2016, 24(5): 74-83
[6] BARARI S, AGARWAL G, ZHANG W. A decision frame work for the analysis of green supply chain contracts: an evolutionary game approach[J]. Expert systems with Applications, 2012, 39(3): 2965-2976
[7] GHOSH D, SHAH J. A comparative analysis of greening policies across supply chain structures[J]. International Journal of Production Economics, 2012, 135(5): 568-583
[8] CHIN T A, TAT H H, SULAIMAN Z. Green supply chain management, environmental collaboration and sustainability performance[J]. Journal of Proceeding CIRP, 2015, 26(2): 695-699
[9] 江世英, 李随成. 考虑产品绿色度的绿色供应链博弈模型及收益共享契约[J]. 中国管理科学, 2015, 23(6): 169-176
JIANG Shiying, LI Suicheng. Green supply chain game model and revenue sharing contract considering product greenness[J]. Journal of Chinese Management Science, 2015, 23(6): 169-176
[10] 白春光, 唐家福. 制造-销售企业绿色供应链合作博弈分析[J]. 系统工程学报, 2017, 32(6): 818-827
BAI Chunguang, TANG Jiafu. Game analysis of green supply chain cooperation between manufacturing and sales firm[J]. Journal of System Engineering, 2017, 32(6): 818-827
[11] SONG H H, GAO X X. Green supply chain game model and analysis under revenue-sharing contract[J]. Journal of Cleaner Production, 2018, 170: 183-192
[12] SHEU J B, CHOU Y H, HU C C. An integrated logistics operational model for green-supply chain management[J]. Transportation Research Part E: Logistics and Transportation Review, 2005, 41(4): 287-313
[13] AKSEN D, ARAS N, KARAARSLAN A G. Design and analysis of government subsidized collection systems for incentive-dependent returns[J]. International Journal of Production Economics, 2009, 11: 308-327
[14] HONG I H, KE J S. Determining advanced recycling fees and subsidies in"E-scrap"reverse supply chains[J]. Journal of Environmental Management, 2011, 92: 1495-1502
[15] 金常飞, 曹二保, 赖明勇. 双寡头零售市场绿色营销演化博弈分析[J]. 系统工程学报, 2012, 27(3): 25-32
JIN Changfei, CAO Erbao, LAI Mingyong. Game analysis on the evolution of green marketing in duopoly retail market[J]. Journal of System Engineering, 2012, 27(3): 25-32
[16] SHI W, MIN K J. A study of product weight and collection rate in closed-loop supply chains with recycling[J]. IEEE Transaction Engineering Management, 2013, 60(3): 409-423
[17] HUANG H, LENG M M, LIANG L P, et al. Promoting electric automobiles: supply chainanalysis under a government's subsidy incentive scheme[J]. ⅡE Transaction, 2013, 45(8): 826-844
[18] LI X, LI Y J. On green market segmentation under subsidy regulation[J]. Supply Chain Management International Journal, 2017, 22(3): 284-294
[19] LIU Y, QUAN B T, XU Q,et al. Corporate social responsibility and decision analysis in a supply chain through government subsidy[J]. Journal of Cleaner Porduction, 2019, 208: 436-447
[20] 李友东, 谢鑫鹏, 营刚. 两种分成契约下供应链企业合作减排决策机制研究[J]. 中国管理科学, 2016, 24(3): 61-70
LI Youdong, XIE Xinpeng, YING Gang. Research on cooperative emission reduction decision-making mechanism of supply chain enterprises under two kinds of contract[J]. Journal of Chinese Management Science, 2016, 24(3): 61-70
[21] DAI R, ZHANG J, TANG W. Cartelization or cost-sharing? Comparison of cooperation models in a green supply chain[J]. Journal of Cleaner Production, 2017, 156: 159-173
[22] YANG D, XIAO T. Pricing and green level decisions of green supply chain with governmental interventions under fuzzy uncertainties[J]. Journal of Cleaner Production, 2017, 149: 1174-1187