考虑公平关切的低碳双渠道供应链决策研究

doi:10.3969/j.issn.1007-7375.2021.05.003

摘要/Abstract

摘要： 在制造商具有公平关切特征的情形下，构建两级供应链模型，比较研究零售商单、双渠道各决策者的定价及减排策略，采用主从博弈方法探究制造商的公平关切和产品碳系数对供应链效益的影响。研究表明，零售商开通双渠道并不一定能获得更多的利润；最优定价、减排量在公平关切程度和产品碳系数下，有不同的变化趋势；此外，当制造商考虑利润分配公平时将给供应链各方成员及整体利润造成一定的负面影响，但制造商利润占整个供应链利润的比重有所上升，达到其追求利润分配公平的目的。

关键词: 公平关切, 双渠道, 低碳供应链, 产品碳系数

Abstract: In the case of the manufacturer with the characteristic of fairness concern, the pricing and emission reduction strategies of decision makers in single and dual channels are compared and studied by constructing two-member supply chain models. And the influence of the manufacturer's fairness concern and the coefficient of the product carbon on supply chain benefits are explored through mathematical deduction. The results are as follows. The retailer does not necessarily obtain more profits by opening dual channels. There exist different trends of the optimal pricing and emission under the level of fairness concern and the coefficient of product carbon. In addition, when the manufacturer considers the fairness of profit distribution, it will have a certain negative impact on all members of the supply chain and the overall profit. However, the manufacturer increases the proportion of its profits in the whole supply chain, thereby achieving its goal of pursuing fair distribution of profits.

Key words: equity concerns, dual channel, low carbon supply chain, product carbon coefficient

中图分类号:

F274
F224

杜建国, 王雅柔. 考虑公平关切的低碳双渠道供应链决策研究[J]. 工业工程, 2021, 24(5): 18-26.

DU Jianguo, WANG Yarou. A Research on Decision Making of Low-carbon Dual Channel Supply Chain Considering Equity Concerns[J]. Industrial Engineering Journal, 2021, 24(5): 18-26.

参考文献

[1] 程茜, 汪传旭, 徐朗. 考虑利他偏好的供应链定价和减排决策[J]. 工业工程与管理, 2018, 23(2): 159-166
CHENG Xi, WANG Chuanxu, XU Lan. Decisions of pricing and reduction rate in supply chain considering altruism preference[J]. Industrial Engineering and Management, 2018, 23(2): 159-166
[2] 王道平, 王婷婷, 张博卿. 政府补贴下供应链合作减排的微分博弈[J]. 运筹与管理, 2019, 28(5): 46-55
WANG Daoping, WANG Tingting, ZHANG Boqing. Differential game of cooperation on carbon emission reduction in supply chain considering the govern subsidy[J]. Operations Research and Management Science, 2019, 28(5): 46-55
[3] JEULAND A P, SHUGAN S M. Managing channel profits[J]. Marketing Science, 1983, 2(3): 239-272
[4] LI W, CHEN J, LIANG G, et al. Money-back guarantee and personalized pricing in a Stackelberg manufacturer's dual-channel supply chain[J]. International Journal of Production Economics, 2018, 197: 84-98
[5] HE C, ZHOU H. A retailer promotion policy model in a manufacturer Stackelberg dual-channel green supply chain[J]. Procedia CIRP, 2019, 83: 722-727
[6] JI J, ZHANG Z, YANG L. Carbon emission reduction decisions in the retail-/dual-channel supply chain with consumers' preference[J]. Journal of Cleaner Production, 2017, 141: 852-867
[7] 龚本刚, 汤家骏, 程晋石, 等. 产能约束下考虑消费者偏好的双渠道供应链决策与协调[J]. 中国管理科学, 2019, 27(4): 79-90
GONG Bengang, TANG Jiajun, CHENG Jinshi, et al. Decision-making and coordination of dual-channel supply chain with consumers' preference under capacity restraint[J]. Chinese Journal of Management Science, 2019, 27(4): 79-90
[8] KUMAR N, SCHEER L K, STEENKAMP J B E M. The effects of supplier fairness on vulnerable resellers[J]. Journal of Marketing Research, 1995, 32(1): 54-65
[9] FEHR E, SCHMIDT K M. A theory of fairness, competition, and cooperation[J]. The Quarterly Journal of Economics, 1999, 114(3): 817-868
[10] WU X, NIEDERHOFF J A. Fairness in selling to the newsvendor[J]. Production and Operations Management, 2014, 23(11): 2002-2022
[11] DU S, NIE T, CHU C, et al. Newsvendor model for a dyadic supply chain with nash bargaining fairness concerns[J]. International Journal of Production Research, 2014, 52(17): 5070-5085
[12] NIEDERHOFF J, KOUVELIS P. Generous, spiteful, or profit maximizing suppliers in the wholesale price contract: a behavioral study[J]. European Journal of Operational Research, 2016, 253(2): 372-382
[13] 樊力. 宝洁经销商新年大逃亡[DB/OL]. (2011-01-28). 新浪财经, http://finance.sina.com.cn/leadership/mroll/20110128/23219328485.shtml.
[14] HO T, SU X, WU Y, et al. Distributional and peer-induced fairness in supply chain contract design[J]. Production and Operations Management, 2014, 23(2): 161-175
[15] NIE T, DU S. Dual-fairness supply chain with quantity discount contracts[J]. European Journal of Operational Research, 2017, 258(2): 491-500
[16] LI Q, LI B. Dual-channel supply chain equilibrium problems regarding retail services and fairness concerns[J]. Applied Mathematical Modelling, 2016, 40(15): 7349-7367
[17] 吴晓志, 陈宏, 张俊. 需求和成本同时扰动下零售商双渠道供应链协调研究[J]. 系统管理学报, 2017, 26(6): 1151-1157
WU Xiaozhi, CHEN Hong, ZHANG Jun. Coordinating a retailer's dual-channel supply chain under demand and production cost disruptions[J]. Journal of Systems & Management, 2017, 26(6): 1151-1157
[18] HUANG S, YANG C, ZHANG X, et al. Pricing and production decisions in dual-channel supply chains with demand disruptions[J]. Computers & Industrial Engineering, 2012, 62(1): 70-83
[19] 杜少甫, 朱贾昂, 高冬, 等. Nash讨价还价公平参考下的供应链优化决策[J]. 管理科学学报, 2013, 16(3): 68-72
DU Shaofu, ZHU Jiaang, GAO Dong, et al. Optimal decision-making for Nash bargaining fairness concerned newsvendor in two-level supply chain[J]. Journal of Management Sciences in China, 2013, 16(3): 68-72
[20] 孙嘉楠, 肖忠东. 考虑消费者双重偏好的低碳供应链减排策略研究[J]. 中国管理科学, 2018, 26(4): 49-56
SUN Jianan, XIAO Zhongdong. Decision-making of dual-channel supply chain emission reduction based on consumer preference to low-carbon[J]. Chinese Journal of Management Science, 2018, 26(4): 49-56
[21] 魏广明, 任丽果, 秦娟娟, 等. 低碳双渠道供应链的需求信息共享策略研究[J]. 运筹与管理, 2019, 28(3): 45-56
WEI Guangming, REN Liguo, QIN Juanjuan, et al. Research on demand information sharing strategies in low carbon dual-channel supply chain[J]. Operations Research and Management Science, 2019, 28(3): 45-56