具有促进销售作用业务的供应链外包模式决策研究

doi:10.3969/j.issn.1007-7375.2021.06.013

工业工程 ›› 2021, Vol. 24 ›› Issue (6): 102-107,115.doi: 10.3969/j.issn.1007-7375.2021.06.013

具有促进销售作用业务的供应链外包模式决策研究

王磊^1,3, 盛莹^2,3

1. 上海旅游高等专科学校会展与经济管理学院;
2. 规划与评估办公室，上海 201418;
3. 上海师范大学旅游学院，上海 200234

收稿日期:2020-06-07 发布日期:2022-01-24
作者简介:王磊(1978—)，男，安徽省人，教授，博士，主要研究方向为供应链管理、服务运营管理
基金资助:
国家自然科学基金资助项目(71771129)；上海市青年科技英才扬帆计划资助项目(19YF1437000)

A Research on Outsourcing Mode of Business with Sales Promotion in a Supply Chain

WANG Lei^1,3, SHENG Ying^2,3

1. School of Event and Economic Management;
2. Planning and Evaluation Office, Shanghai Institute of Tourism, Shanghai 201418, China;
3. School of Tourism, Shanghai Normal University, Shanghai 200234, China

Received:2020-06-07 Published:2022-01-24

摘要/Abstract

摘要： 分析外包业务的特点对供应链外包模式决策的影响。构建博弈模型，探讨外包业务的销售促进作用对外包模式决策及利润的影响。研究发现，当外包业务不具有销售促进作用时，多数情况下双方偏好同样的外包模式。即使不一致时，对于外包控制权也会互相“谦让”，而非“争夺”。当外包业务具有销售促进作用时，则双方在许多情况下偏好相反，且会出现 “争夺”外包控制权的情形。生产商和分销商的业务外包商在业务成本方面的差异对于双方外包模式的偏好具有重要的影响。

关键词: 供应链, 促进销售, 外包模式, 决策

Abstract: The influence of the characteristics of outsourcing business on the decision-making of supply chain outsourcing mode is analyzed. Based on game theory, the outsourcing mode decision by whether the outsourcing business has a sales promotion role is studied, with several meaningful findings. When the outsourcing business does not have a sales promotion function, the manufacturer and the retailer have a common preference for the business outsourcing model in most cases. Even if the agreement is not met, both sides will hand over control, rather than compete against each other. When the outsourcing business has a sales promotion role, the two parties show opposite preferences for the business outsourcing mode in many cases, and there will be situations in which both sides no longer hand over control, but compete with each other. The difference in business costs between the business outsourcing partners of producers and retailers has an important influence on the preferences of the business outsourcing model.

Key words: supply chain, sales promotion, outsourcing mode, decision

中图分类号:

F274

王磊, 盛莹. 具有促进销售作用业务的供应链外包模式决策研究[J]. 工业工程, 2021, 24(6): 102-107,115.

WANG Lei, SHENG Ying. A Research on Outsourcing Mode of Business with Sales Promotion in a Supply Chain[J]. Industrial Engineering Journal, 2021, 24(6): 102-107,115.

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具有促进销售作用业务的供应链外包模式决策研究

A Research on Outsourcing Mode of Business with Sales Promotion in a Supply Chain

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