工业工程

工业工程 ›› 2011, Vol. 14 ›› Issue (4): 160-165.

• 实践与应用 • 上一篇    

考虑乘客策略行为的航空客运收益管理模型

  

  1.  1. 重庆师范大学 涉外商贸学院，重庆 401520; 2. 重庆大学 经济与工商管理学院，重庆 400030
  • 出版日期:2011-08-31 发布日期:2011-09-08
  • 作者简介:彭庆(1984-),女,重庆市人,讲师，硕士研究生，主要研究方向为决策优化、物流与供应链管理等.
  • 基金资助:

    重庆师范大学涉外商贸学院青年项目资助(KY2010014)

Airline Revenue Management with Strategic Passengers

  1. 1. Foreign Trade and Business College, Chongqing Normal University, Chongqing 401520, China;2. School of Economics and Business Administration, Chongqing University, Chongqing 400030, China
  • Online:2011-08-31 Published:2011-09-08

摘要：  研究航空公司在面临策略乘客时的动态定价与舱位控制模型，即在任意时刻，航空公司决定航班的舱位是否开放，以什么价格开放，以期实现收益的最大化。利用动态规划构建多周期随机优化模型，探讨了航空公司开放舱位的充要条件及航空公司最优价格所满足的关系式。应用算例展现了模型的实际应用过程，得出了最优价格策略和一系列管理启示。

关键词: 收益管理, 策略行为, 动态定价, 舱位控制

Abstract: The airline dynamic pricing problem with a finite population of strategic passengers is discussed in this paper. When a ticket booking request is received by the airline, it needs to decide whether this request should be offered or not, and if so what is the price. A dynamic programming model is proposed for this problem to maximize the revenue. With the solution obtained by the model, properties and guidelines are discussed. Based on the analysis, optimal pricing policies are presented. Numerical experiments are given to show the application of the proposed approach.

Key words: airline revenue management, strategic passengers, dynamic pricing, seating control