带有资金约束的零售商的替代性产品双渠道供应链运作策略

工业工程

带有资金约束的零售商的替代性产品双渠道供应链运作策略

（1.河南师范大学商学院，河南新乡 453007; 2.华南理工大学工商管理学院，广东广州 510640）

出版日期:2016-08-30 发布日期:2016-10-08
作者简介: 郭金森(1986)，男，河南省人，讲师,博士，主要研究方向为供应链协调.
基金资助:
国家自然科学基金资助项目(71131003)；浙江省自然科学基金资助项目(LY14G020004)；广州市科技计划资助项目（201510010149）;博士科研启动课题项目(5101089171136)；河南省教育厅人文社会科学基金资助项目（2017ZZJH-262）;新乡市政决策研究资助项目（5201089251007）

Dual-channel Supply Chain Decision with Retailer′s Capital Constraint and Product Substitution

(1. Business School, Henan Normal University, Xinxiang 453007, China;
(2. School of Business Administration, South China University of Technology, Guangzhou 510640, China)

Online:2016-08-30 Published:2016-10-08

摘要/Abstract

摘要：

在对称信息框架下，基于博弈理论对带有资金约束的零售商的替代性产品双渠道供应链运作决策问题进行了研究。结果表明，双渠道间产品替代性的增加，会加剧渠道间冲突。零售商实体店服务水平提高到一定程度后，其不再有动机进一步提高服务水平。当零售商存在资金约束时，制造商通过提供延期支付合同可以有效协调双渠道供应链，但是，这种协调效应对制造商来说是有代价的，制造商利润会低于零售商资金充足情形下的利润。

关键词: 双渠道, 产品替代性, 资金约束, 延期支付, 供应链

Abstract:

In the case of symmetric demand information, using the Stackelberg game theory, a dual-channel supply chain decision model with retailer′s capital constraint and product substitution is researched. The results show that the retailer, the manufacturer and the supply chain′s total profit all decrease when the product substitution increases. Furthermore, increasing the service level is not always positive to the retailer′s profit. When the retailer is capital constraint, the manufacturer′s deferred payment contract can effectively coordinate the dual channel supply chain.

Key words: dual channel, product substitution, capital constraint, deferred payment, supply chain

郭金森1,2，周永务2，李璐2. 带有资金约束的零售商的替代性产品双渠道供应链运作策略[J]. 工业工程.

GUO Jinsen1,2, ZHOU Yongwu2, LI Lu2. Dual-channel Supply Chain Decision with Retailer′s Capital Constraint and Product Substitution[J]. Industrial Engineering Journal .

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