基于持股策略的新能源汽车制造企业一体化战略研究

doi:10.3969/j.issn.1007-7375.2022.03.002

工业工程 ›› 2022, Vol. 25 ›› Issue (3): 10-20.doi: 10.3969/j.issn.1007-7375.2022.03.002

基于持股策略的新能源汽车制造企业一体化战略研究

马亮^1,2, 刘玉洁¹, 袁琦³

1. 兰州理工大学经济管理学院，甘肃兰州 730050;
2. 东南大学经济管理学院，江苏南京 211189;
3. 兰州信息科技学院经济管理学院，甘肃兰州 730050

收稿日期:2020-11-07 发布日期:2022-07-06
通讯作者: 刘玉洁(1993—)，女，安徽省人，硕士研究生，主要研究方向为技术创新管理。E-mail：2420628366@qq.com E-mail:2420628366@qq.com
作者简介:马亮(1981—)，男，甘肃省人，副教授，博士，主要研究方向为技术创新管理、新兴产业政策
基金资助:
国家自然科学基金资助项目(71764015)；甘肃省哲学社会科学规划项目(20YB051)；甘肃省软科学专项资助项目(20CX9ZA045)

A Research on the Integrated Strategy of New Energy Automobile Manufacturing Enterprise Based on the Shareholding Strategy

MA Liang^1,2, LIU Yujie¹, YUAN Qi³

1. School of Economics and Management, Lanzhou University of Technology, Lanzhou 730050, China;
2. School of Economics and Management, Southeast University, Nanjing 211189, China;
3. School of Economics and Management, Lanzhou Institute of Information Technology, Lanzhou 730050, China

Received:2020-11-07 Published:2022-07-06

摘要/Abstract

摘要： 在由电池供应商、新能源汽车制造商和零售商组成的产业链系统中，为了提升汽车续航能力，基于持股策略构建以新能源汽车制造商为决策主体的后向一体化、前向一体化和双向一体化Stackelberg博弈模型，对比分析不同情形下的最优决策值，研究新能源汽车制造企业的最优战略决策问题。研究结果表明，与非一体化战略相比，3种一体化战略均能提高汽车续航能力和新能源汽车制造商利润，一体化战略优于非一体化战略；当双向持股比例满足一定条件时，双向一体化战略下的汽车续航能力最高，能实现提高新能源汽车制造商利润的同时增加电池供应商和零售商的利润，达到产业链的协调，是新能源汽车制造企业的最佳选择。

关键词: 新能源汽车产业链, 汽车续航能力, 持股, 一体化战略, 协调

Abstract: In the industrial chain system composed of battery suppliers, new energy vehicle manufacturers and retailers, in order to improve the endurance of vehicles, based on the shareholding strategy, backward integration and forward integration with new energy vehicle manufacturers, the main decision-making body integrated and two-way integrated Stackelberg game model is built, so as to compare and analyze the optimal decision value in different situations, and the optimal strategic decision of new energy automobile manufacturers is studied. The research results show that: compared with the non-integrated strategy, the three integrated strategies can improve the endurance of vehicles and the profits of new energy automobile manufacturers, and the integrated strategy is better than the non-integrated strategy; when the two-way shareholding ratio meets certain conditions, the two-way integration strategy has the highest car endurance, which can increase the profits of new energy vehicle manufacturers while increasing the profits of battery suppliers and retailers, and in achieving the coordination of the industrial chain, it is the best choice for new energy vehicle manufacturers.

Key words: new energy vehicle industry chain, auto endurance, shareholding, integrated strategy, coordination

中图分类号:

F273

马亮, 刘玉洁, 袁琦. 基于持股策略的新能源汽车制造企业一体化战略研究[J]. 工业工程, 2022, 25(3): 10-20.

MA Liang, LIU Yujie, YUAN Qi. A Research on the Integrated Strategy of New Energy Automobile Manufacturing Enterprise Based on the Shareholding Strategy[J]. Industrial Engineering Journal, 2022, 25(3): 10-20.

参考文献

[1] 王磊, 但斌, 王钊. “互联网+”环境下生鲜超市创新销售模式研究[J]. 农业经济问题, 2017, 38(9): 100-109
[2] SALINGER M A. Vertical mergers and market fore-closure[J]. Quarterly Journal of Economics, 1988, 103(2): 345-356
[3] 郑国光. 汽车产业纵向一体化与拆分研究[J]. 科技管理研究, 2007, 27(8): 198-200
ZHENG Guoguang. Vertical Integration and vertical separation in car manufacture industry[J]. Science and Technology Management Research, 2007, 27(8): 198-200
[4] FAN J P H, HUANG J, MORCK R, et al. Institutional determinants of vertical integration in China[J]. Journal of Corporate Finance, 2017, 44(2): 377-396
[5] 杨广青, 罗艳, 叶继创. 企业垂直整合战略与融资结构选择[J]. 财经科学, 2014(5): 94-102
YANG Guangqing, LUO Yan, YE Jichuang. Vertical integration strategy and financing structure selection for corporations[J]. Finance & Economics, 2014(5): 94-102
[6] 张伟华, 郭盈良, 张昕. 纵向一体化、产权性质与企业投资效率[J]. 会计研究, 2016(7): 35-41
[7] 刘源, 王斌, 朱炜. 纵向一体化模式与农业龙头企业价值实现—基于圣农和温氏的双案例研究[J]. 农业技术经济, 2019(10): 114-128
LIU Yuan, WANG Bin, ZHU Wei. Vertical integration mode and value realization of agricultural leading enterprises—based on the double case study analysis of sunner and wens[J]. Journal of Agrotechnical Eco-nomics, 2019(10): 114-128
[8] 于亢亢. 农产品供应链信息整合与质量认证的关系: 纵向一体化的中介作用和环境不确定性的调节作用[J]. 南开管理评论, 2020, 23(1): 87-97
YU Kangkang. Information integration and quality management of the food supply chain: the mediationof vertical integration and the moderation of environmental uncertainty[J]. Nankai Business Review, 2020, 23(1): 87-97
[9] 张汉江, 宫旭, 廖家旭. 线性需求供应链中企业交叉持股的定价和绩效变化研究[J]. 中国管理科学, 2010, 18(6): 65-70
ZHANG Hanjiang, GONG Xu, LIAO Jiaxu. Research on pricing and performance of cross-shareholdings in the supply chain of linear demand[J]. Chinese Journal of Management Science, 2010, 18(6): 65-70
[10] 叶光亮, 程龙. 论纵向并购的反竞争效应[J]. 中国社会科学, 2019(8): 88-110+206
YE Guangliang, CHENG Long. On the anticompetitive effects of vertical mergers[J]. Social Sciences in China, 2019(8): 88-110+206
[11] 国务院关于支持山西省进一步深化改革促进资源型经济转型发展的意见(二)[J]. 能源与节能, 2017(11): 1.
[12] 韩喜艳. 农产品流通组织化研究[D]. 北京: 中国农业科学院, 2013.
HAN Xiyan. A study on the systematism of agricultural products circulation[D]. Beijing: Chinese Academy of Agricultural Sciences, 2013.
[13] SHIMOKAWA K. Japan and the global automotive industry[M]. New York: Cambridge University Press, 2010.
[14] FU H, MA Y, CAI X. Downstream firm's investment with equity holding in decentralized assembly systems[J]. Omega, 2018, 75: 27-56
[15] 何丽红, 黄甘泉, 张哲薇. 供应链交叉持股对制造商直销渠道选择的影响[J]. 管理学报, 2018, 15(9): 1393-1401
HE Lihong, HUANG Ganquan, ZHANG Zhewei. Influence of cross-share holdings in supply chain onthe decision of manufacturer's direct channel[J]. Chinese Journal of Management, 2018, 15(9): 1393-1401
[16] CHEN J, HU Q, SONG J S. Effect of partial crossownership on supply chain performance[J]. European Journal of Operational Research, 2017, 258(1): 525-536
[17] 刘名武, 樊文平, 许以撒. 碳交易政策下零售商持股制造商减排投资决策[J]. 工业工程与管理, 2017, 22(4): 40-48
LIU Mingwu, FAN Wenping, XU Yisa. Strategies of retailer's equity holdings in manufacturer's carbon-reducing investment under cap and trade[J]. Industrial Engineering and Management, 2017, 22(4): 40-48
[18] 夏良杰, 孔清逸, 李友东, 等. 考虑交叉持股的低碳供应链减排与定价决策研究[J/OL]. [2020-06-29]. 中国管理科学, https://doi.org/10.16381/j.cnki.issn1003-207x.2019.0363.
XIA Liangjie, KONG Qingyi, LI Youdong, et al. Emission reduction and pricing strategies of a low-carbon supply chain considering cross-shareholding[J/OL]. [2020-06-29]. Chinese Journal of Management Science. https://doi.org/10.16381/j.cnki.issn1003-207x.2019.0363.
[19] 马亮, 仲伟俊, 梅姝娥. 基于续航能力需求的新能源汽车产业链补贴策略研究[J]. 系统工程理论与实践, 2018, 38(7): 1759-1767
MA Liang, ZHONG Weijun, MEI Shu'e. Study on subsidy strategy of new energy automobile industry chain based on endurance demand[J]. Systems Engineering - Theory & Practice, 2018, 38(7): 1759-1767

基于持股策略的新能源汽车制造企业一体化战略研究

A Research on the Integrated Strategy of New Energy Automobile Manufacturing Enterprise Based on the Shareholding Strategy

RichHTML

PDF

可视化

摘要/Abstract

引用本文

使用本文

参考文献

相关文章 15

编辑推荐

Metrics

本文评价

[1]	杨双鹏, 马丽, 王永明. 多重行为偏好下的供应链契约及协调研究[J]. 工业工程, 2022, 25(3): 58-65.
[2]	张骥骧, 朱晨. 考虑政府多政策和第三方回收的闭环供应链协调机制研究[J]. 工业工程, 2022, 25(1): 83-92.
[3]	刘永胜, 郭星涛. 基于评论激励和质量激励的网购供应链协调研究[J]. 工业工程, 2022, 25(1): 93-100.
[4]	于丽萍, 魏艳红. 商业信用与促销努力下垄断制造商和竞争性双寡头零售商的协调[J]. 工业工程, 2022, 25(1): 101-107.
[5]	彭永涛, 陆含, 赵艳萍. 面向延保服务的网购供应链协调策略研究[J]. 工业工程, 2021, 24(4): 45-55.
[6]	刘昊, 樊毓卿, 张诗青. 碳限额交易机制下低碳供应链协调策略[J]. 工业工程, 2021, 24(3): 60-67,82.
[7]	尚春燕, 关志民, 米力阳. 政府干预下考虑双重行为偏好特征的闭环供应链决策与协调[J]. 工业工程, 2021, 24(1): 35-43.
[8]	庞庆华, 周未沫, 向敏. 碳税情形下考虑低碳偏好的收益共享契约协调模型[J]. 工业工程, 2020, 23(6): 75-82.
[9]	朴惠淑, 扈秀静. 绿色和保鲜消费导向的生鲜农产品供应链协调[J]. 工业工程, 2020, 23(4): 1-10.
[10]	张子健, 郭明波, 陈全朋. EPR下动力电池梯度利用的闭环供应链定价策略与协调机制[J]. 工业工程, 2020, 23(3): 10-18.
[11]	花均南, 丁显博. 随机需求下绿色农产品三级供应链协调[J]. 工业工程, 2020, 23(3): 51-58.
[12]	黄冬宏, 吴双胜, 刘浪. 价格随机条件下看涨期权折扣契约的应急供应链协调研究[J]. 工业工程, 2020, 23(2): 133-141.
[13]	李文龙. 契约博弈结合下农产品O2O二级供应链协调[J]. 工业工程, 2020, 23(1): 126-133.
[14]	尚春燕, 关志民, 米力阳. 基于均值-CVaR的回购契约供应链创新协调机制[J]. 工业工程, 2019, 22(5): 43-49,67.
[15]	鲁声威. 价格随机条件下的应急双向期权数量弹性契约[J]. 工业工程, 2019, 22(1): 61-68.