考察偏好性服务投资影响的双渠道供应链双向协调措施

doi:10.3969/j.issn.1007-7375.2023.05.007

工业工程 ›› 2023, Vol. 26 ›› Issue (5): 59-68.doi: 10.3969/j.issn.1007-7375.2023.05.007

考察偏好性服务投资影响的双渠道供应链双向协调措施

赵婉鹛^1,2, 叶春明², 丁晓东²

1. 上海对外经贸大学国际经贸学院，上海 201620;
2. 上海理工大学管理学院，上海 200093

收稿日期:2022-09-23 发布日期:2023-10-25
作者简介:赵婉鹛(1978-),女,吉林省人,讲师,博士,主要研究方向为供应链管理、工业工程与管理
基金资助:
国家自然科学基金资助项目 (71840003)

Interactive Coordination Measures in a Dual-channel Supply Chain Considering the Impact of Preferential Service Investment

ZHAO Wanmei^1,2, YE Chunming², DING Xiaodong²

1. School of International Business, Shanghai University of International Business and Economics, Shanghai 201620, China;
2. Business School, University of Shanghai for Science and Technology, Shanghai 200093, China

Received:2022-09-23 Published:2023-10-25

摘要/Abstract

摘要： 在同时采用传统分销与电子直销两种销售模式的双渠道供应链中，引入下游零售商的互惠与自利两种偏好性服务投资行为，以产品销量具有价格与服务双重敏感性为前提，构建基于客户效用的产品销量表达式，探讨了零售商的偏好性服务投资对自身及上游供应商的决策及收益的影响。针对由零售商两种偏好性服务投资引起的供应商收益正向溢出效应及负向溢出效应问题，分别提出通过直销渠道收益共享契约及双向渠道收益共享契约实现双方收益Pareto改进的设想及方案，并通过具体算例对理论分析与方案设计进行验证。

关键词: 双渠道供应链, 偏好性服务投资, 双向协调, 收益共享契约

Abstract: This paper introduces two types of preferential service investment (reciprocal & self-interest) of downstream retailers in a dual-channel supply chain that adopts both traditional distribution and online direct sales modes. On the premise that product sales are sensitive to both prices and service, product sales are formulated based on customer utility to explore the impact of retailer preference service investment on decisions and profits of retailer themselves and upstream suppliers. Revenue sharing contracts through direct sales channels and dual channels are proposed aiming at the positive and negative spillover effects of supplier revenue, respectively, caused by the two types of preferential service investment of retailers, to achieve Pareto improvement of both sides’ revenue. Simulation examples are used to verify the theoretical analysis and experiment design.

Key words: dual-channel supply chain, preferential service investment, interactive coordination, revenue sharing contracts

中图分类号:

F274

赵婉鹛, 叶春明, 丁晓东. 考察偏好性服务投资影响的双渠道供应链双向协调措施[J]. 工业工程, 2023, 26(5): 59-68.

ZHAO Wanmei, YE Chunming, DING Xiaodong. Interactive Coordination Measures in a Dual-channel Supply Chain Considering the Impact of Preferential Service Investment[J]. Industrial Engineering Journal, 2023, 26(5): 59-68.

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考察偏好性服务投资影响的双渠道供应链双向协调措施

Interactive Coordination Measures in a Dual-channel Supply Chain Considering the Impact of Preferential Service Investment

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