制造商竞争环境下供应链CSR投入模式选择研究

doi:10.3969/j.issn.1007-7375.2021.05.005

摘要/Abstract

摘要： 基于当前大多数企业均将社会责任(cooperate social responsibility, CSR)投入纳入到战略规划的背景，研究制造商CSR投入模式对供应链成员及系统利润的影响。考虑3种投入模式：无制造商投入CSR(模型NN)、单个制造商投入CSR(模型NY)和制造商同时投入CSR(模型YY)。通过建立两制造商−单零售商的二级供应链模型，求解出均衡价格与利润。研究表明，制造商利润始终与价格敏感系数成反比，但仅在模型YY中零售商的利润与价格敏感系数成正比；在制造商双方均投入CSR时三方成员可实现利润最大化，且供应链决策效率达到最优。通过数值算例分析模型中部分参数对供应链成员利润的影响。

关键词: 企业社会责任(CSR), 制造商竞争, 定价, CSR投入模式, 博弈论

Abstract: Based on the reality that most enterprises incorporate CSR into their strategic planning, the impact of manufacturers'CSR investment mode on supply chain members and system profit is studied. Three investment modes are considered: manufacturers do not invest in CSR (model NN), the single manufacturer invests in CSR (model NY), manufacturers both invest in CSR (model YY). The equilibrium price and profit are obtained by establishing a two-level supply chain model of competing manufacturers and a single retailer. The study shows that the manufacturers' profits are always inversely proportional to the price sensitivity coefficient, but only in the model YY, the retailer's profit is directly proportional to the price sensitivity coefficient. Moreover, when both manufacturers invest in CSR, all supply chain players can maximize profits and achieve the optimal decision-making efficiency of the supply chain. Eventually, the influence of some parameters in the model on the profits of supply chain players is analyzed by numerical examples.

Key words: corporate social responsibility (CSR), competing manufacturers, pricing, CSR investment mode, game theory

中图分类号:

F274

郑本荣, 云方旭. 制造商竞争环境下供应链CSR投入模式选择研究[J]. 工业工程, 2021, 24(5): 39-46.

ZHENG Benrong, YUN Fangxu. CSR Investment Mode Selection in Supply Chain under Manufacturer Competition[J]. Industrial Engineering Journal, 2021, 24(5): 39-46.

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