Social Network View of Trust Formation of Enterprise Cluster  )

Abstract

Abstract: To explore the formation mechanism of trust between members in a cluster, a reputation model is developed.With this model, the game playing behavior of the members for long-term cooperation with or without a reputation transmission mechanism is analyzed such that a trust formation mechanism is presented.The formation mechanism is essentially a game equilibrium.Then, by using a modified KMRW(Kreps,Milgrom,Roberts and Wilson) model, it shows that good reputations are vitally important for an enterprise cluster to set up a long-term cooperation with trust.

Key words: social network, enterprise cluster, reputation mechanism, game theory

CLC Number:

F062.9

Zhao Hua， Xia Han-wu. Social Network View of Trust Formation of Enterprise Cluster )[J]. Industrial Engineering Journal , 2011, 14(1): 58-62.

References

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