Customer Demandoriented Product Evaluation System Construction

Abstract

Abstract:

Aiming at the problem of product evaluation system, a bottom-up method of constructing evaluation system of product is proposed, which needs mining customer reviews, identifying the needs of customers, and then applying data to a clustering analysis. Unlike traditional multiple attribute evaluation and analysis of the most top-down (from generalization to specific) approach to the idea of building evaluation system, this method is customer demand-oriented, from bottom to top, layers forward, so that the final product evaluation system contains more objective features, thus helping to optimize the product evaluation design. Finally, a case study demonstrates the feasibility of the proposed method.

Key words: multiple attribute decision making, criteria set, linguistic evaluation set, reverse construction, customer needs' identification

CHEN Ye, CAO Shuai, XU Haiyan, LU Bo. Customer Demandoriented Product Evaluation System Construction[J]. Industrial Engineering Journal .

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