A Game Analysis of Cold Chain Operation Strategy Based on Relationship Contract

doi:10.3969/j.issn.1007-7375.2020.05.004

Abstract

Abstract: Aiming at the problem whether high quality cold chain measures are strictly adopted in each link of the cold chain product supply chain, based on the relationship contract between the members of the supply chain, a pure strategic game model and a mixed strategic game model between the suppliers and distributors of the cold chain are constructed by using game theory. Through the solution and analysis of Nash equilibrium, it is found that the probability of adopting high quality cold chain measures in the cold chain enterprises is related to the probability of adopting high quality cold chain measures. The factors of cold chain cost, supervision cost, supervision probability, reward and punishment intensity are related to cold chain enterprises. Finally, based on the long-term development of enterprises, the concrete suggestions are put forward for cold chain enterprises to jointly improve the quality of cold chain service.

Key words: relational contract, cold chain, game

CLC Number:

F272.3

FAN Xiangyu, LIU Zhibao, WU Xiaoping. A Game Analysis of Cold Chain Operation Strategy Based on Relationship Contract[J]. Industrial Engineering Journal, 2020, 23(5): 30-35,45.

References

[1] 李苏苏, 谢如鹤. 基于食品安全的冷链物流成本优化分析[J]. 系统工程, 2014, 32(12): 29-34
LI Susu, XIE Ruhe. Study on cost optimization of cold-chain logistics in food safety[J]. Systems Engineering, 2014, 32(12): 29-34
[2] 葛显龙, 孔阳. 带有时间窗的生鲜物流配送路径优化研究[J]. 数学的实践与认识, 2016, 46(12): 78-87
GE Xianlong, KONG Yang. Research on the vehicle routing problem of fresh logistics distribution with time window[J]. Mathematics in Practice and Theory, 2016, 46(12): 78-87
[3] 刘永慧. 电商背景下冷链服务链的利益分配研究[D].成都: 西南交通大学, 2018.
LIU Yonghui. Research on profit division in the cold service chain under the e-commerce environment[D]. Chengdu: Southwest Jiaotong University, 2018.
[4] CHEN B, ZHOU A. An analysis of the cold chain logistics concerning agricultural products in Chongqing city[J]. Asian Agricultural Research, 2016, 8(1): 19-21, 32
[5] ZHANG X, LI G. Study on the time-space optimization for cold-chain logistics of fresh agricultural products[C]. 2010 International Conference on Future Information Technology and Management Engineering (FITME). Changzhou: Institute of Electrical and Electronic Engineers, 2010.
[6] 杨亚, 范体军, 张磊. 新鲜度信息不对称下生鲜农产品供应链协调[J]. 中国管理科学, 2016, 24(9): 147-155
YANG Ya, FAN Tijun, ZHANG Lei. Coordination of fresh agricultural supply chain with asymmetric freshness information[J]. Chinese Journal of Management Science, 2016, 24(9): 147-155
[7] 朱立龙, 郭鹏菲. 政府—冷链食品企业质量安全监管博弈分析[J]. 中国管理科学, 2016, 24(S1): 644-649
ZHU Lilong, GUO Pengfei. Cold-chain food quality and safety supervision game analysis between government and cold-chain food enterprise[J]. Chinese Journal of Management Science, 2016, 24(S1): 644-649
[8] 于晓胜. 政府与食品企业实施冷链物流的博弈分析[J]. 统计与决策, 2019, 35(1): 52-57
[9] 胡钢, 李颖潇, 赵伟. 基于时间约束的跨区域冷链鲜活农产品供应链博弈分析[J]. 统计与决策, 2018, 34(23): 49-51
[10] 胡觉亮, 文露筱, 韩曙光. 城市冷链物流联盟演化博弈研究——信息共享的视角[J]. 浙江理工大学学报(社会科学版), 2018, 40(3): 213-221
HU Jueliang, WEN Luxiao, HAN Shuguang. Research on evolutionary game of urban cold chain logistics alliance: from the perspective of information sharing[J]. Journal of Zhejiang University of Sci-Tech University (Social Sciences), 2018, 40(3): 213-221
[11] 张旭, 张庆. 保鲜控制损耗下考虑公平关切的生鲜品供应链协调[J]. 系统科学学报, 2017, 25(3): 112-116
ZHANG Xu, ZHANG Qing. Coordination of fresh agricultural supply chain considering fairness concerns under controlling the loss by freshness-keeping[J]. Journal of Systems Science, 2017, 25(3): 112-116
[12] 陈军, 但斌. 基于实体损耗控制的生鲜农产品供应链协调[J]. 系统工程理论与实践, 2009, 29(3): 54-62
CHEN Jun, DAN Bin. Fresh agricultural product supply chain coordination under the physical loss-controlling[J]. Systems Engineering— Theory and Practice, 2009, 29(3): 54-62
[13] 聂改改. 基于电商的生鲜农产品供应链运作协调机制研究[D]. 无锡: 江南大学, 2017.
NIE Gaigai. Research on the fresh agricultural product supply chain operation coordination mechanism based on the e-commerce[D]. Wuxi: Jiangnan University, 2017.
[14] 熊峰, 彭健, 金鹏, 等. 生鲜农产品供应链关系契约稳定性影响研究——以冷链设施补贴模式为视角[J]. 中国管理科学, 2015, 23(8): 102-111
XIONG Feng, PENG Jian, JIN Peng, et al. The impact of relational contracts stability about fresh agricultural product supply chain study: from the perspective of cold chain facilities subsidy mode[J]. Chinese Journal of Management Science, 2015, 23(8): 102-111
[15] 肖迪, 郝云宏. 基于关系契约的供应链企业社会责任协调及成本分担策略[J]. 中国流通经济, 2017, 31(6): 53-60
XIAO Di, HAO Yunhong. The coordination and cost sharing strategy of corporate social responsibility in supply chain based on relational contract[J]. China Business and Market, 2017, 31(6): 53-60
[16] 于辉, 邓杰. 零售商股权融资的供应链契约结构分析[J]. 中国管理科学, 2019, 27(3): 41-52
YU Hui, DENG Jie. Contract structure analysis of supply chain under retailer’s equity financing[J]. Chinese Journal of Management Science, 2019, 27(3): 41-52
[17] 黄广超, 蓝海林. 供应链契约决策变量研究综述[J]. 科技管理研究, 2006, 26(3): 258-260