Industrial Engineering Journal ›› 2020, Vol. 23 ›› Issue (6): 52-59.doi: 10.3969/j.issn.1007-7375.2020.06.007

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A Research on Quality and Safety Control of Fresh Agricultural Products under Internet Environment

HUO Hong, BAI Yicai   

  1. School of Management, Harbin University of Commerce, Harbin 150028, China
  • Received:2019-09-22 Published:2020-12-18

Abstract: For the quality and safety of fresh agricultural products, a tripartite evolutionary game model between farmers, leading enterprises and consumers in the internet environment is constructed. With the evolutionary game model, the evolutionary process and the strategy selection of the other main bodies under the interaction of three subjects are explored. Through solving the stability equilibrium point, the evolution path of fresh agricultural products quality and safety under different conditions is analyzed, using matlab for example analysis. The results show that the tripartite evolutionary game model of fresh agricultural products quality and safety has multiple evolutionary stabilization strategies, and there are corresponding evolutionary stability conditions. Suggestions promoting farmers and leading enterprises to provide high quality and safety fresh agricultural products are put forward, which may provide a direction for controlling the quality and safety level of the fresh agricultural products.

Key words: internet environment, fresh agricultural products, quality and safety, evolutionary game

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