Abstract: The non-equilibrium of supply and demand behavior in the production of hybrid offerings lead customers to underestimate the value of services, which affects the delivery mode of hybrid offerings. For this purpose, the replicated dynamics equations of supply and demand behavior game is formulated by the evolutionary game theory method, aiming to analyze the stable strategy of its evolution and propose suitable hybrid offerings delivery mode based on evolutionary results. The results indicate that the evolution of supply and demand behavior confirms the servitization process of manufacturing enterprises, and there are corresponding hybrid offerings delivery mode at different stage. During the transition period of servitization, manufacturing enterprises should give priority to reducing the cost of interaction with customers with service readiness, which will be better to guide customers and adjust their behavior to make customers perceive the value of services.

Key words: hybrid offerings, delivery mode, supply and demand behavior, evolutionary game