基于双渠道联合库存策略的生鲜品产销

工业工程 ›› 2015, Vol. 18 ›› Issue (4): 92-98.

基于双渠道联合库存策略的生鲜品产销

（上海海事大学物流研究中心，上海 201306）

出版日期:2015-08-30 发布日期:2015-10-15
作者简介:刘玲（1991-），女，安徽省人，硕士研究生，主要研究方向为供应链管理与高级计划与排程.
基金资助:
上海市自然科学基金资助项目（12ZR1412800）；上海市教委科研创新项目（12YZ119）

A Production and Marketing Study of Fresh Products -Based on the Joint Inventory Strategy of Dual Channel

（Logistics Research Center, Shanghai Maritime University, Shanghai 201306,China）

Online:2015-08-30 Published:2015-10-15

摘要/Abstract

摘要： 生鲜厂商采用“线上”“线下”两种销售渠道时，采用联合库存策略可以有效降低库存节约成本。考虑影响各渠道需求的各种因素和消费者的选择行为，建立了基于生鲜产品双渠道联合库存策略下的多周期产销最大收益模型。已知线下渠道销售价格，假设库存优先满足线下渠道销售，从生鲜厂商的角度给出了最优线上销售价格和最优生产量。算例表明，该策略下保质期短的生鲜农产品线上定价较高，选择线下自提取货的消费者比例越高则收益越大，需求不确定性增大则会使得利益受损，为生鲜产商通过双渠道销售生鲜农产品提供理论支持。

关键词: 双渠道, 联合库存, 生鲜产品, 定价, 电子商务, 需求履约

Abstract: Adopting joint inventory strategy can efficiently save costs when fresh product manufacturers sell products through both on-line website and off-line supermarkets. Considering the factors affecting the demand for each channel and consumer choice behavior, a multi-cycle maximum gain model based on the joint inventory strategy was established. Supposing off-line consumers have the priority of inventory of fresh products and off-line price is certain, the optimal production strategy and on-line price are discussed in the perspective of fresh product manufactures. The example shows that fresh products with shorter shelf life have higher online price. Results indicate that the increase of rate of on-line consumers choosing fresh products in the offline supermarket will bring the increase of profit while the increase of uncertainty of demand results in the profit decrease, which provides fresh agricultural product manufacturers with a solid theoretical support.

Key words: dual channel, joint inventory, fresh product, pricing, e-commerce, demand fulfillment 

刘玲, 陈淮莉. 基于双渠道联合库存策略的生鲜品产销[J]. 工业工程, 2015, 18(4): 92-98.

Liu Ling, Chen Huai-li . A Production and Marketing Study of Fresh Products -Based on the Joint Inventory Strategy of Dual Channel[J]. Industrial Engineering Journal , 2015, 18(4): 92-98.

参考文献

［1］Geng Q, Mallik S.Inventory competition and allocation in a multichannel distribution system［J］.European Journal of Operation Research,2007,182(2):26-42. ［2］Chiang W K.Product availability in competitive and cooperative dualchannel distribution with stockout based substitution［J］.European Journal of Operation Research, 2010,200(1):111-126. ［3］Yao D Q, Liu J J.Competitive pricing of mixed retail and etail distribution channels［J］.Omega, 2005,33(3):235-247. ［4］Cai Gang-shu.Channel selection and coordination in dualchannel supply chains［J］.Journal of Retailing,2010,86(1):22-36. ［5］Hill R M.Continuousreview, lostsales inventory models with Poisson demand,a fixed lead time and no fixed order cost［J］.European Journal of Operation Research, 2007,176(1):956-963. ［6］Zipkin P H.Foundations of inventory management［M］. Singapore:McGraw,2000:59-92. ［7］Chen K,Xiao T.Demand disruption and coordination of the supply chain with a dominant retailer［J］.European Journal of Operation Research, 2009,197(1):225-234. ［8］王虹，周晶.不同价格模式下的双渠道供应链决策研究［J］.中国管理科学, 2009,17(6):84-90. Wang Hong, Zhou Jing.Study on decisions of dual channel supply chain with different pricing schemes［J］.Chinese Journal of Management Science,2009,17(6):84-90. ［9］刘峥，徐琪，汤兵勇，等.随机需求下的双渠道供应链联合库存模型［J］.上海交通大学学报, 2014, 2(48):290-299. Liu Zheng, Xu Qi，Tang Bing-yong，et al.Dual-channel supply chain joint inventory model under stochastic demand［J］.Journal of Shanghai Jiaotong University,2014,2(48):290299. ［10］何德华,韩晓宇，李优柱.生鲜农产品电子商务消费者购买意愿研究［J］.西北农林科技大学学报：社会科学版, 2014,21(4):86-90He De-hua,Han Xiao-yu,Li You-zhu.Factors affecting consumers′ purchase intention in electronic commerce of fresh agroproducts［J］.Journal of Northwest A&F University:Social Science Edition，2014,21(4):86-90. ［11］杨晓楼.生鲜品O2O供应链协调研究［J］.物流工程与管理, 2014,36(4):18-24. Yang Xiao-lou.Research on fresh product O2O supply chain coordination［J］.Logistics Engineering and Management,2014,36(4):18-24. ［12］杨慧莲.我国生鲜农产品社区直销模式的优化探析［J］.商业时代, 2014,19(4):4-6. Yang Hui-lian.Optimization analysis of our country′s fresh produce community direct sales model［J］.Commercial Times, 2014,19(4):4-6. ［13］Abad P L.Determining optimal selling price and lot size when the supplier offers allunit quantity discount［J］.Decision Sciences, 1988,19(3):622-634. ［14］Ak-ay Y, Natarajan H P, Xu S H.Joint dynamic pricing of multiple perishable products under consumer choic［J］.Management Science, 2010,56(8):1345-1361. ［15］Mahajan S, van Ryzin G.Retail inventories and consumer choice∥Quantitive models for supply chain Management［M］.Boston:Kluwer Academic Publishing, 1999:491-551.

[1]	王建斌, 李程. 基于服务价格和质量承诺的服务商竞争策略研究[J]. 工业工程, 2021, 24(5): 9-17.
[2]	杜建国, 王雅柔. 考虑公平关切的低碳双渠道供应链决策研究[J]. 工业工程, 2021, 24(5): 18-26.
[3]	郑本荣, 云方旭. 制造商竞争环境下供应链CSR投入模式选择研究[J]. 工业工程, 2021, 24(5): 39-46.
[4]	徐兵, 李慧芳. 新鲜度差异下两种可替代生鲜品的多阶段定价策略研究[J]. 工业工程, 2021, 24(4): 10-19.
[5]	官振中, 黄丘杰, 张爱凤. 考虑最优定价与质量决策的平台销售模式选择研究[J]. 工业工程, 2021, 24(3): 10-17.
[6]	田俊峰, 田劲松. 网络零售商产品与运费联合定价的优化决策研究[J]. 工业工程, 2021, 24(3): 26-33.
[7]	黄帅, 杨玉中. 基于互补产品的双渠道供应链合作广告博弈分析[J]. 工业工程, 2021, 24(3): 153-160.
[8]	梁喜, 梁伦海. 考虑渠道成本差异的双渠道供应链定价策略与渠道选择[J]. 工业工程, 2021, 24(2): 1-9.
[9]	李芳, 马艳, 王豪丽. 制造商主导下差别主体努力的闭环供应链决策研究[J]. 工业工程, 2021, 24(2): 27-33.
[10]	刘盾, 宋慧玲, 聂佳佳. 考虑努力水平的网络零售商定价决策与渠道选择研究[J]. 工业工程, 2021, 24(1): 1-9,18.
[11]	李豪, 熊雪霞, 刘飞. 多品牌商线上线下竞争定价与渠道决策研究[J]. 工业工程, 2021, 24(1): 10-18.
[12]	张光明, 江浩, 陶莹. 考虑搭便车和风险规避的零售商定价、渠道选择策略[J]. 工业工程, 2020, 23(6): 10-17.
[13]	李锋, 余菡. 模仿创新企业进入时机和动态定价联合决策问题研究[J]. 工业工程, 2020, 23(5): 11-21,95.
[14]	周宝刚, 刘思雯, 张丽凤. 纸质书与电子书双渠道供应链定价与契约选择策略[J]. 工业工程, 2020, 23(5): 36-45.
[15]	李宗活, 杨文胜, 刘晓红. 考虑随机市场需求和不同博弈地位的双渠道供应链策略分析[J]. 工业工程, 2020, 23(4): 36-42,52.