信息分享对企业社会责任承担的影响

doi:10.3969/j.issn.1007-7375.2018.03.002

工业工程 ›› 2018, Vol. 21 ›› Issue (3): 11-20.doi: 10.3969/j.issn.1007-7375.2018.03.002

信息分享对企业社会责任承担的影响

聂佳佳, 蔡仁雷

西南交通大学经济管理学院, 四川成都 610031

收稿日期:2018-04-03 出版日期:2018-06-30 发布日期:2018-06-20
作者简介:聂佳佳(1981-),男,河南省人,副教授,博士,博士生导师,主要研究方向为供应链管理、合作广告和渠道定价等决策优化模型分析
基金资助:
国家自然科学基金资助项目（71672153）；四川省社会科学研究规划重大项目（SC17ZD09）；四川省社会科学重点研究基地-系统科学与企业发展研究中心重点项目资助（XQ17B04）

Retailer Information Sharing with Corporate Social Responsibility

NIE Jiajia, CAI Renlei

School of Economics and Management, Southwest Jiaotong University, Chengdu 610031, China

Received:2018-04-03 Online:2018-06-30 Published:2018-06-20

摘要/Abstract

摘要： 研究了零售商信息分享对制造商承担企业社会责任（CSR）的影响，借助动态博弈论，构建了双方的Stackelberg博弈模型，并利用逆向归纳法解析得到供应链成员的信息分享及社会责任承担策略。研究发现，制造商承担CSR策略受到消费者对企业承担CSR行为的敏感程度、信息分享策略的影响。当消费者CSR敏感度较高或较低时，信息分享策略均不会影响制造商承担CSR的行为；当消费者CSR敏感度适中时，零售商会主动分享较大的不确定需求信息，引导制造商承担CSR，但竞争会削弱零售商分享信息的动机。

关键词: 供应链, 信息分享, 企业社会责任, CSR敏感度

Abstract: The impact of information sharing on corporate social responsibility (CSR) is studied. A Stackelberg model is constructed based on dynamic game theory. The backward induction analysis method is applied to get the information sharing and social responsibility commitment strategies. The results show that manufacturers' commitment to CSR strategy is affected by consumer's sensitivity to CSR behaviors and information sharing strategies. When consumers' CSR sensitivity is higher or lower, information sharing strategies do not affect manufacturers' CSR behavior; when the sensitivity of consumer CSR is moderate, retailers will actively share larger uncertain demand information and guide manufacturers to undertake CSR, but competition will weaken the incentive for retailers to share information.

Key words: supply chain, information sharing, social responsibility, the sensitivity of the CSR

中图分类号:

F272

聂佳佳, 蔡仁雷. 信息分享对企业社会责任承担的影响[J]. 工业工程, 2018, 21(3): 11-20.

NIE Jiajia, CAI Renlei. Retailer Information Sharing with Corporate Social Responsibility[J]. Industrial Engineering Journal , 2018, 21(3): 11-20.

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信息分享对企业社会责任承担的影响

Retailer Information Sharing with Corporate Social Responsibility

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