基于演化博弈的小微平台社会责任问题协同治理研究

doi:10.3969/j.issn.1007-7375.2022.05.018

摘要/Abstract

摘要： 为解决小微平台社会责任问题治理困难现状，构建平台企业协同治理新模式。基于演化博弈理论，构建大型平台企业、小微平台企业与政府的三方博弈分析模型，通过求解与数值仿真揭示治理过程的演化均衡规律。结果表明，小微平台社会责任问题治理处于演化均衡时，共存在4种演化稳定策略组合，要使大型平台企业与小微平台形成协同共治和政府处于普通监管的均衡状态，需满足政府给予大型平台企业的税收补贴大于其参与治理的成本；小微平台在共治状态下治理的收益大于不治理的收益，并且不治理的罚款大于不治理与治理的收益差值。因此，政府应提高大型平台企业的税收补贴，适当把握小微平台企业的罚款力度，平台企业双方应致力于提高协同共治收益，以此实现互联网平台的企业社会责任协同治理，缓解小微平台企业的责任问题并解决政府监管困难现状。

关键词: 协同治理, 互联网平台企业, 企业社会责任, 驱动机制, 演化博弈

Abstract: In order to solve the difficult situation of small and micro platform social responsibility governance, a new model of platform enterprise collaborative governance is proposed. Based on the evolutionary game theory, a tripartite game analysis model of large platform enterprises, small and micro platform enterprises and the government is constructed, and the evolutionary equilibrium law of the governance process revealed through solution and numerical simulation. The results show that when the governance of social responsibility issues of small and micro platforms is in evolutionary equilibrium, there are four combinations of evolutionary stability strategies. In order to put large platform enterprises and small and micro platforms in coordinated co-governance and the government in the equilibrium state of general supervision, it is necessary to meet the requirement that the tax subsidies given by the government to large platform enterprises are greater than the cost of their participation in governance; In the co-governance state, the benefits of governance are greater than those of non-governance, and the fines of non-governance are greater than the difference between the benefits of non-governance and governance. Therefore, the government should increase the tax subsidies of large platform enterprises and properly grasp the fines of small and micro platform enterprises. Both platform enterprises should strive to improve the benefits of collaborative governance, so as to realize the collaborative governance of corporate social responsibility of internet platforms, alleviate the responsibility problems of small and micro platform enterprises and solve the current situation of government supervision difficulties

Key words: collaborative governance, internet platform enterprises, corporate social responsibility, driving mechanism, evolutionary game

中图分类号:

F270

岳鹄, 刘汉文, 衷华, 周子灼. 基于演化博弈的小微平台社会责任问题协同治理研究[J]. 工业工程, 2022, 25(5): 143-152.

YUE Hu, LIU Hanwen, ZHONG Hua, ZHOU Zizhuo. A Research on Collaborative Governance of Social Responsibility of Small and Micro Platforms Based on Evolutionary Game[J]. Industrial Engineering Journal, 2022, 25(5): 143-152.

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