网络效应下银行与电商平台的供应链金融合作策略演化分析

doi:10.3969/j.issn.1007-7375.2019.02.005

工业工程 ›› 2019, Vol. 22 ›› Issue (2): 35-41.doi: 10.3969/j.issn.1007-7375.2019.02.005

网络效应下银行与电商平台的供应链金融合作策略演化分析

李小莉, 程硕

仲恺农业工程学院管理学院, 广东广州 510225

收稿日期:2018-09-12 出版日期:2019-04-30 发布日期:2019-04-22
通讯作者: 程硕(1988-),男,湖北省人,讲师,博士,主要研究方向为生产系统组织与优化、物流与供应链管理,Email:cs_gdut@163.com. E-mail:cs_gdut@163.com
作者简介:李小莉(1988-),女,湖南省人,讲师,博士,主要研究方向为供应链金融
基金资助:
中国博士后科学基金资助项目（2018M633019）；广东省教育厅青年创新人才类资助项目（2017WQNCX67）；广州市哲学社会科学规划资助项目（2017GZQN13）

An Evolutionary Analysis of Supply Chain Financial Cooperation Strategy between Banks and E-commerce Platforms Considering the Network Effect

LI Xiaoli, CHENG Shuo

Management College, Zhongkai University of Agriculture and Engineering, Guangzhou 510225, China

Received:2018-09-12 Online:2019-04-30 Published:2019-04-22

摘要/Abstract

摘要： 为研究网络效应下银行与电商平台的供应链金融业务合作过程中的策略选择问题，分别构建了未考虑网络效应和考虑网络效应情形下双方的演化博弈模型。研究表明，在考虑网络效应情形下，当网络效应转化水平达到一定程度时，对电商平台的收益分享水平具有一定的替代作用，即较未考虑网络效应的情形，电商平台会在更低的收益分享水平下自觉选择合作策略。因此，不断提高双方合作过程中的网络效应，可以促进双方的长期合作，实现优势互补和资源的合理配置。

关键词: 网络效应, 供应链金融, 电商平台, 演化博弈

Abstract: In order to analyze the strategy selection in the cooperation process of supply chain finance between banks and e-commerce platforms under network effect, the evolutionary game models of both parties considering and not considering network effect are constructed respectively. The results show that when considering the network effect, as the transformation level of the effect reaches a certain level, it will have a certain substitution effect on the income sharing level of the e-commerce platform. In other words, compared with the case where the network effect is not considered, the e-commerce platform will choose a cooperation strategy with a lower level of revenue sharing. Therefore, improving the network effect in the cooperation can promote a longer-term cooperation between the two sides, while realizing the complementary advantages and reasonable allocation of resources.

Key words: network effect, supply chain finance, e-commerce platform, evolutionary game

中图分类号:

F224

李小莉, 程硕. 网络效应下银行与电商平台的供应链金融合作策略演化分析[J]. 工业工程, 2019, 22(2): 35-41.

LI Xiaoli, CHENG Shuo. An Evolutionary Analysis of Supply Chain Financial Cooperation Strategy between Banks and E-commerce Platforms Considering the Network Effect[J]. Industrial Engineering Journal , 2019, 22(2): 35-41.

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网络效应下银行与电商平台的供应链金融合作策略演化分析

An Evolutionary Analysis of Supply Chain Financial Cooperation Strategy between Banks and E-commerce Platforms Considering the Network Effect

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