Product Sales Promotion Decision Based on Life Cycle Matching in Manufacturing System

doi:10.3969/j.issn.1007-7375.2019.04.004

Abstract

Abstract: A matching method of determining product life cycle stage based on the similarity between the original product and its follow-up product is proposed. The characteristic values of follow-up product are extracted by matching algorithm, and then the characteristic values are matched with product life cycle data of the original product which are stored in the knowledge base in manufacturing system. The matching result can be used to access production and marketing decisions of follow-up product from the knowledge base. Finally, an application of the methods to a sale promotion example verifies its validity.

Key words: product life cycle, matching, sale promotions

CLC Number:

F253

MENG Xiangang, YAN Hongsen, YU Xiao. Product Sales Promotion Decision Based on Life Cycle Matching in Manufacturing System[J]. Industrial Engineering Journal , 2019, 22(4): 18-22.

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