Abstract: Considering the new platform recovery policy from the perspective of extensive resource sharing and information processing, a platform centrally recycling used products from different consumers through cross-network externalities with consumers and remanufacturers is studied. The results show that the platform determines the recycling rate and registration fee according to the distance of consumers from the collecting network. The externality of two-sided customers affects the platform’s pricing policy for consumers. The higher the cost of old products saved, the more the remanufacturers will join the platform, the greater recycling rate and the more profit will be derived. The two-sided platform creates a feasible way to increase social welfare and improve the recycling rate.

Key words: two-sided platform, network externality, recovery policy