A Research on Manufacturer Quality and Service Decision Considering Product Returns

doi:10.3969/j.issn.1007-7375.2021.02.012

Abstract

Abstract: The secondary online shopping service supply chain consisting of a manufacturing enterprise and consumers is considered, and a decision-making model of product return and service level of online channels is constructed under the influence of product quality, market demand, price and other related factors. The impact of changes in the sensitivity coefficients of these related factors on the amount of product returns and the manufacturer's optimal decisions are studied, and the comparison is verified through analysis of examples. The results show that with the price sensitivity coefficient improved, and the manufacturer's optimal price, the optimal quality level and the optimal service level are reduced, the quantity of product returns will increase. With the improvement of the service level sensitivity coefficient or the quality level sensitivity coefficient, the manufacturer's optimal price, the optimal quality level and the optimal service level will all increase, and the quantity of product returns will be reduced.

Key words: product returns, product quality, service level, price decision

CLC Number:

F274

WU Pengxing, HE Xinhua, HU Wenfa. A Research on Manufacturer Quality and Service Decision Considering Product Returns[J]. Industrial Engineering Journal, 2021, 24(2): 92-99.

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