A Decision-making Analysis of Agri-product E-commerce Supply Chain Based on Stackelberg Game Model

doi:10.3969/j.issn.1007-7375.2021.04.019

Abstract

Abstract: In order to study the income distribution of agricultural product e-commerce supply chain under different dominance, the Stackelberg game model is used to analyze the decision-making behavior of the three-level agricultural product supply chain. The results show that: the dominant power has a significant impact on the optimal decision-making of supply chain members, in addition to the third-party logistics enterprises; when the member of the supply chain has the dominant power, the profit is higher than followers; under the same dominant power, the profit of the member who has the dominant power is higher than followers' profit.

Key words: agri-product e-commerce, supply chain, dominant power, Stackelberg game model

CLC Number:

F272.3

WU Chunshang. A Decision-making Analysis of Agri-product E-commerce Supply Chain Based on Stackelberg Game Model[J]. Industrial Engineering Journal, 2021, 24(4): 160-167.

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