Three-Level Supply Chain Coordination of Green Agricultural Products under Stochastic Demand

doi:10.3969/j.issn.1007-7375.2020.03.007

Abstract

Abstract: The factors of market random demand, product greenness, green R&D cost, etc. are considered, and the coordination of three-level supply chain of green agricultural products studied. Firstly, the profit model of supply chain members under different decision-making models is constructed. It is found that cooperation can improve the overall income of the supply chain, and then a "revenue sharing and cost sharing" hybrid contract is constructed to coordinate the green agricultural product supply chain. The research results show that the hybrid contract can reduce the price of green agricultural products, increase the greenness, and increase the market demand for green agricultural products; and that a reasonable proportion of revenue sharing and cost sharing can achieve a win-win situation for each green supply chain member. Finally, the correctness of the contract model is verified by an example.

Key words: green supply chain, revenue sharing contract, cost sharing contract, supply chain coordination

CLC Number:

F323.7

HUA Junnan, DING Xianbo. Three-Level Supply Chain Coordination of Green Agricultural Products under Stochastic Demand[J]. Industrial Engineering Journal, 2020, 23(3): 51-58.

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