工业工程

工业工程 ›› 2014, Vol. 17 ›› Issue (1): 126-130.

• 专题论述 • 上一篇    下一篇

基于竞争的网络零售定价和退货策略研究

  

  1. 东南大学 经济管理学院电子商务研究所，江苏 南京 211189
  • 出版日期:2014-02-28 发布日期:2014-03-14
  • 作者简介:任鸿美（1986-），女，山东省，硕士研究生，主要研究方向为电子商务的物流管理.
  • 基金资助:

    江苏省教育厅人文社会科学研究基金资助项目（2013ZDIXM017）

Optimal Product Pricing and Return Strategy in Competitive E-business Retail

  1. Institute of E-business, Southeast University, Nanjing 211189, China
  • Online:2014-02-28 Published:2014-03-14

摘要： 将竞争因素引入到网络零售商面对的市场环境中，基于此建立了零售商的利润函数，并求得了最优产品定价和退货价格，分析了竞争因素对最优产品价格和退货价格的影响及最优产品价格和退货价格的制定策略。用实例验证了最优价格策略的合理性，为网络零售企业在定价决策时提供了理论依据。

关键词: 网络零售, 产品定价, 退货价格

Abstract: The new trends of product pricing and return policy of reverse logistics are addressed in this paper. The profit model of retail under competition is built. Then, with the model, optimal product pricing and return policy are obtained. The influence of competition on the optimal pricing is also analyzed. The rationality and effectiveness of the model are verified by using an example. By the proposed model, it offers a theoretical basis for the pricing decision in e-business retail.

Key words: E-business retail, product pricing, return price