A Research on the Impact of Overconfidence on Joint R&D Decision of New Energy Vehicle Supply Chain

doi:10.3969/j.issn.1007-7375.2022.04.016

Abstract

Abstract: The new energy vehicle supply chain is chosen as an object, and the changes of cooperative R&D decisions between battery manufacturers and automobile manufacturers are compared and analyzed under three different conditions of overconfidence and complete rationality. The results show that overconfidence in the three conditions can promote to some extent the R&D effort investment of battery manufacturer and automobile manufacturer, which is beneficial to improve the overall utility of the supply chain, and the effect of overconfidence in the condition of both sides is the strongest. In order to improve the overconfidence effect of both sides, a targeted revenue sharing mechanism is established, and the revenue sharing coefficient under the maximum condition of endurance capacity and the overall utility of the supply chain is determined, which can reach the optimum overall benefit of the supply chain. Finally, the effect of it in different situations is verified by simulation analysis, and corresponding optimization suggestions are put forward.

Key words: new energy vehicle supply chain, joint R&D, overconfidence, revenue sharing

CLC Number:

F273.1

MA Liang, PU Tianle. A Research on the Impact of Overconfidence on Joint R&D Decision of New Energy Vehicle Supply Chain[J]. Industrial Engineering Journal, 2022, 25(4): 134-142.

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