A Research on Pricing Decision and Coordination of Dual-channel with Demand Disruptions under Market Segmentation

doi:10.3969/j.issn.1007-7375.2019.01.004

Abstract

Abstract: Aiming at a double-channel supply chain made up of a manufacturer with an independent segment market and a retailer with a traditional channel, the pricing decision and coordination problems when facing the demand disruption are researched. Under the premise of no disturbance of market demand, a model of dual channel supply chain under market segmentation is established by applying dynamic game. For the centralized supply chain, how the dual-channel supply chain is priced and coordinated when the market demand is disrupted in four situations is examined and discussed by solving the Karush-Kuhn-Tucker (KKT) conditions of optimal profit under market segmentation, and then comparing it with the optimal decision without disturbance. For the decentralized supply chain, conditions are derived which the revenue sharing contract should meet when the supply chain is re-coordinated. The results of the example analysis show that when the value of the revenue sharing contract parameter is within the specified interval, the total profit of the supply chain can be increased by about 4.5%, and the Pareto improvement is realized.

Key words: double-channel, market segmentation, demand disruption, revenue sharing contract, pricing strategy

CLC Number:

C935

JING Youguo, XIONG Siqin, QIN Kaida. A Research on Pricing Decision and Coordination of Dual-channel with Demand Disruptions under Market Segmentation[J]. Industrial Engineering Journal , 2019, 22(1): 27-35.

References

[1] 陈军, 赖信, 许茂增, 等. 零售商开辟二级市场下双渠道供应链定价决策[J]. 系统工程学报, 2013, 28(6):786-794 CHEN Jun, LAI Xin, XU Maozeng, et al. Pricing decision in dual-channel supply chain with retailer's secondary market[J]. Journal of Systems Engineering, 2013, 28(6):786-794
[2] 洪定军, 马永开, 唐小我. 灰色市场条件下基于收益共享契约的供应链协调[J]. 运筹与管理, 2017, 26(6):70-80 HONG Dingjun, MA Yongkai, TANG Xiaowo. Supply chain coordination with revenue sharing contracts in a gray market setting[J]. Operations Research and Management Science, 2017, 26(6):70-80
[3] 王亮. 基于消费者退货政策的二级市场库存决策[J]. 统计与决策, 2016, 31(17):42-44 WANG Liang. Inventory decision of secondary market based on consumer return policy[J]. Statistics and Decision, 2016, 31(17):42-44
[4] QI X, BARD I F, YU G. Supply chain coordination with demand disruptions[J]. Omega, 2004, 32(4):301-312
[5] 吴晓志, 陈宏, 张俊. 多因素同时扰动下双渠道供应链应急协调[J]. 系统工程, 2015, 33(9):52-57 WU Xiaozhi, CHEN Hong, ZHANG Jun. Coordinating a dual-supply chain under multi-factorial disruptions[J]. Systems Engineering, 2015, 33(9):52-57
[6] 曹二保, 郑健哲, 马玉洁, 等. 双渠道供应链应对需求扰动的协调机制研究[J]. 管理学报, 2014, 11(2):267-273 CAO Erbao, ZHENG Jianzhe, MA Yujie, et al. Coordination of dual-channel supply chain with demand disruptions[J]. Chinese Journal of Management, 2014, 11(2):267-273
[7] HUANG C, YU G, WANG S, et al. Disruption management for supply chain coordination with exponential demand function[J]. Acta Mathematica Scientia, 2006, 26(4):655-669
[8] LEI D, LI J, LIU Z. Supply chain contracts under demand and cost disruptions with asymmetric information[J]. International Journal of Production Economics, 2012, 139(1):116-126
[9] 徐浩, 李佳川. 成本和需求扰动时双渠道供应链的协调机制研究[J]. 预测, 2014, 33(4):70-75 XU Hao, LI Jiachuan. Research on coordination mechanisms of dual-channel supply chains when cost and demand are disrupted[J]. Forecasting, 2014, 33(4):70-75

[1]	XU Bing, LI Huifang. Multi-stage Pricing Strategy for Two Alternative Fresh Products under Difference of Freshness [J]. Industrial Engineering Journal, 2021, 24(4): 10-19.
[2]	LIU Dun, SONG Huiling, NIE Jiajia. A Research on the Pricing Strategy and Channel Selection of Online Retailers with Effort Level [J]. Industrial Engineering Journal, 2021, 24(1): 1-9,18.
[3]	LI Hao, XIONG Xuexia, LIU Fei. A Research on Online and Offline Pricing and Channel Decision of Competitive Multi-brand [J]. Industrial Engineering Journal, 2021, 24(1): 10-18.
[4]	HUA Junnan, DING Xianbo. Three-Level Supply Chain Coordination of Green Agricultural Products under Stochastic Demand [J]. Industrial Engineering Journal, 2020, 23(3): 51-58.
[5]	LIN Qiang, CHEN Lin, NING Qingwan, QIN Xinghong. A Research on Pricing Strategy of Tourism Supply Chain Based on Different Dominant Forces and Fairness Preference [J]. Industrial Engineering Journal, 2020, 23(1): 87-95.
[6]	XU Yan, LAI Chaoan. A Strategic Analysis of Service Leasing Based on Multi-objective Non-cooperative Game in Cloud Manufacturing [J]. Industrial Engineering Journal, 2020, 23(1): 112-118,133.
[7]	LI Wenlong. An Interest Coordination of Double-channel Two-level Supply Chain for Fresh Agricultural Products under Contract Game [J]. Industrial Engineering Journal, 2020, 23(1): 126-133.
[8]	WANG Xinlin, HU Shengqiang, LIU Xiaobin. Green Supply Chain Game Models and Contract Coordination with Government Incentives [J]. Industrial Engineering Journal, 2019, 22(6): 17-26.
[9]	ZHANG Nian, LI Shiyang, JIANG Lin, JIAN Jie. Research on Power Structure of Innovation Product of Supply Chain Considering Anticipated Regret [J]. Industrial Engineering Journal , 2019, 22(5): 32-42.
[10]	GUO Qiang, ZHANG Ting, WANG Wenyi. The Effect of Supplier's Vertical Shareholding on Competitive Manufacturer's Pricing Strategy [J]. Industrial Engineering Journal , 2018, 21(4): 85-93.
[11]	WANG Lei, QU Jing, LIU Xinmin. Pricing Strategy and Coordination of Closed-loop Supply Chain Considering Horizontal Fairness under Dual Channel Sales [J]. Industrial Engineering Journal , 2018, 21(3): 21-31.
[12]	ZOU Liuxin, LI Hao, TAN Meirong. Airline Supply Chain Competitive Coordination with Strategic Passenger Behavior [J]. Industrial Engineering Journal , 2017, 20(4): 101-107,115.
[13]	Jiang Shi-ying1,2, Ma Chun-yan3. Contract and Game Models of Green Supply Chain with Risk-averse Retailer [J]. Industrial Engineering Journal , 2015, 18(3): 30-35.
[14]	Tian Li-ping, Sun Qun. Two-stage VMI Supply Chain Coordination with Stock-dependent Demand for Products [J]. Industrial Engineering Journal , 2015, 18(1): 84-89.
[15]	Yang Lei, Zheng Chen-shi. Misreporting Based on Asymmetric Information of Carbon Emission and Carbon Price in a Two-echelon Supply Chain [J]. Industrial Engineering Journal , 2014, 17(6): 70-76.